Review of Literature on Amul - 1892 Words

A STUDY ON CUSTOMER SATISFACTION TOWARDS AMUL PRODUCT IN COIMBATORE CITY CHAPTER-1 (A)INTRODUCTION 1.1.INTRODUCTION OF THE STUDY Customer satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her expectations’. -Philip Kotler. Customers are the focusof marketing efforts. The modern marketing concepts speeds Out their real significance of buying behavior. All the elements of marketing mix are highly integrated with one another, so as to produce the benefit and optimum satisfaction for the customer. Features of customer†¦show more content†¦GCMMF markets and manages the Amul brand. From mid-1990s Amul has entered areas not related directly to its core business. Its entry into ice cream was regarded as successful due to the large market share it was able to capture within a short period of time – primarily due to the price differential and the brand name. It also entered the pizza business, where the base and the recipes were made available to restaurant owners who could price it as low as 30 rupees per pizza when the other players were charging upwards of 100 rupees. Amul Brand Building GCMMF (AMUL) has the largest distribution network for any FMCG company. It has nearly 50 sales offices spread all over the country, more than 3,000 wholesale dealers and more than 5,00,000 retailers. AMUL is also the largest exporter of dairy products in the country. AMUL is available today in over 40 countries of the world. AMUL is exporting a wide variety of products which include Whole and Skimmed Milk Powder, Cottage Cheese (Paneer), UHT Milk, Clarified Butter (Ghee) and Indigenous Sweets. The major markets are USA, West Indies, and countries in Africa, the Gulf Region, and [SAARC] SAARCneighbours, Singapore, The Philippines, Thailand, Japan and China. In September 2007, Amul emerged as the leading Indian brand according to a survey by Synovate to find out Asias top 1000 Brands.Show MoreRelatedProject Report on Market Segmentation4391 Words   |  18 PagesPROJECT REPORT ON MARKET SEGMENTATION LIST OF CONTENTS SL NO | TITLE | PAGENO | I. | INTRODUCTION | 5-8 | II. | LITERATURE REVIEW | 9-15 | III. | RESEARCH METHODOLOGY | 16-19 | IV. | ANALYSIS | 20-31 | V. | FINDINGS | 32-33 | VI. | SUGGESTIONS | 34 | VII. | CONCLUSION | 35-36 | VIII. | BIBLIOGRAPHY | 37 | IX. | APPENDIX | 38-43 | CHAPTER-1 INTRODUCTION Market segmentation is the identification of portions of the market thatRead MoreComparative Study Between Amul and Britannia9221 Words   |  37 PagesA Dissertation Report on â€Å"Comparative study between Amul and Britannia in Bangalore† EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have a good knowledge of the potential of a particular market. 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Holmes and Watts (1999) defined CSR as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforceRead MoreIndian Consumers Spending Patterns On Frozen Desserts1854 Words   |  8 Pagespaper talks about how product attributes and demographic variables affect the decisions of consumers to re-purchase frozen desserts. The data was collected from sixty – three respondents across various age groups, income levels, gender, etc. Vadilal’s, Amul and Mother Diary have a higher usage rate as compared to other brands. Frozen desserts are generally preferred during special occasions than regular use. Moreover, there were relationships between re-purchase decision and demographics. INTRODUCTIONRead MoreTelevision Advertisements Impact On Customer s Buying Behavior For The Health Drinks1744 Words   |  7 Pagesdrinks for 2015-2020, up from the 7% CAGR for 2010-2015. India’s success with malt-based hot drinks represents a situation where a product category that has been around for decades is expected to grow faster over the forecast period than during the review period, due to the combined forces of greater income and nutrition knowledge. SELECTED COUNTRIES: 2015 PER CAPITA RETAIL VOLUMES FOR MALT-BASED HOT DRINKS AND TOTAL HOT DRINKS Country Malt-based hot drinks (kg) Total hot drinks (kg) Malt-basedRead MoreComparative Analysis of Different Brands14052 Words   |  57 Pages VIPAN KUMAR CONTENTS Chapter: 1 * Introduction of FMCG * History * FMCG In India * SWOT Analysis of FMCG * Brand Loyalty * Brand Equity Chapter: 2 * HUL * ITC * Nestle * Dabur * Amul Chapter: 3 * Review of Literature Chapter: 4 * Research Mythology * Objective of the study Chapter: 5 * Analysis of Urban Profile * Analysis of Rural Profile * Conclusion * Findings Chapter: 6 * Suggestions * Bibliography *Read MoreHybrid Android Based Home Automation1754 Words   |  8 Pageswe also extend our heartfelt thanks to my all faculty members. INDEX CHAPTER 1 : INTRODUCTION 1 1.1 Problem summary 1.2 Project detail 1.3 Purpose 1.4 literature review and Prior Art Search 1.5 Plan of Work 1.6 Material/Tools required CHAPTER 2 :DESIGN 2.1 Design methodology 2.2 Implementation Strategy CHAPTER 3: IMPLEMENTATIONRead MoreIntroduction to Fmcg Industry8866 Words   |  36 Pages MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLE Milk, NESTLE SLIM Milk, NESTLE Fresh n Natural Dahi and NESTLE Jeera Raita. 4. GCMMF (Amul) 5. Dabur India Limited Dabur India Limited is the fourth largest FMCG Company in India with interests in Health care, Personal care and Food products. Building on a legacy of quality and experience for over 100 years, today Dabur has a turnover ofRead MoreMarketing Strategies Of Nestle India For Chocolate Products Essay10181 Words   |  41 Pagestune with corporate world. Their team of efficient colleagues extended full support and cooperation. I am also thankful to my faculty guide for her valuable guidance and support at all time. TABLE OF CONTENTS INTRODUCTION LITERATURE REVIEW AND PROBLEM FORMUALTION COMPANY PROFILE †¢ Industrial Scenario †¢ Historical Highlights †¢ Major Products †¢ Marketing Strategies †¢ Distribution network †¢ Brand Loyalty †¢ Market Segmentation and Target Market OBJECTIVES AND RESEARCHRead MoreConsumer Preference And Perception Of Cadbury Chocolate9618 Words   |  39 Pagesperception of Cadbury Chocolate with reference to other market players deals mainly with the consumer behaviour. In this project I had done extensive market research regarding Cadbury Chocolate and its brands and some competitors brands like Nestle, Amul, etc. There has been a stiff competition among the different chocolate brands, especially among Cadbury and nestle. The scope of the project was to collect data from the selected market locations of south Delhi, analyse the significance of the data